About
Highly innovative Lead Product Designer and UX Psychologist with a proven track record of creating future-forward digital experiences grounded in human behavior. As Founder of Seen Design Lab, I leverage deep expertise in user research, cognitive psychology, and strategic design to deliver impactful solutions that drive user engagement and business growth. My approach combines creative vision with data-driven insights to solve complex problems and build intuitive, resonant products.
Work
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Summary
Led a design consultancy focused on creating human-centered digital products, driving client success through innovative UX/UI strategies and psychological insights.
Highlights
Spearheaded the development of 10+ future-forward digital products for diverse clients, resulting in an average 25% increase in user engagement and satisfaction.
Integrated principles of cognitive psychology and behavioral economics into design processes, enhancing user empathy and leading to more intuitive and effective product solutions.
Managed all aspects of business operations, including client acquisition, project management, and team leadership, securing over $250K in revenue and expanding service offerings.
Cultivated strong client relationships and delivered high-impact design strategies that consistently exceeded project objectives and fostered long-term partnerships.
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Summary
Led end-to-end product design initiatives for a leading SaaS platform, focusing on user-centered design principles and strategic product development.
Highlights
Directed the UX/UI strategy and execution for a flagship B2B SaaS product, resulting in a 15% improvement in user retention and a 10% reduction in customer support inquiries within 12 months.
Mentored a team of 5 junior and mid-level product designers, fostering a collaborative environment and elevating design quality across multiple product lines.
Collaborated cross-functionally with product management, engineering, and marketing teams to define product roadmaps and ensure seamless integration of design solutions.
Conducted extensive user research, usability testing, and A/B testing, translating insights into actionable design improvements that enhanced the overall user experience for over 100,000 users.
Education
Languages
English
Spanish
Skills
Product Design
UX/UI Design, Interaction Design, Prototyping, Wireframing, Design Systems, User-Centered Design, Information Architecture, Visual Design.
UX Psychology
Cognitive Psychology, Behavioral Economics, User Research, Usability Testing, A/B Testing, Human-Computer Interaction (HCI), Design Thinking, Qualitative Research, Quantitative Research.
Leadership & Strategy
Product Strategy, Team Leadership, Mentorship, Project Management, Client Management, Business Development, Entrepreneurship, Cross-functional Collaboration.
Tools & Software
Figma, Sketch, Adobe XD, Miro, Jira, Asana, UserTesting.com, Lookback, Google Analytics.